In response to a request from the United States House of Representatives,[3] the US Food and Drug Administration (FDA) Center for Tobacco Products effectively banned sales of Puff Bar e-cigarettes in July 2020.[4] Puff Bar returned to the market in February 2021 by claiming to switch to synthetic nicotine, which was not regulated by FDA Center for Tobacco Products at the time.[5] As part of the Consolidated Appropriations Act, 2022, FDA was given authority over synthetic nicotine and required companies to submit their products for review within 30 days.[6]
A 2022 national survey in the found that Puff Bar was the most popular brand of e-cigarette among youth.[7] In October 2022, the FDA issued a warning letter to the makers of Puff Bar (EVO Brands LLC and PVG2, LLC) for receiving and delivering e-cigarettes in the US without an FDA marketing authorization order.[7] FDA requested a response within 15 working days detailing how the companies intend to address the government's concerns.[8]