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Reed Duchscher

Reed Duchscher
Born (1989-07-13) July 13, 1989 (age 35)
Rugby, North Dakota, U.S.
OccupationTalent manager
Years active2015-Present
EmployerNight Inc.
Known forPrevious manager of MrBeast
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Reed Duchscher (born July 13, 1989) is an American talent manager and investor.[1] He is the CEO and founder of Night Media,[2] and talent manager of content creators such as political livestreamer Hasan Piker, streamer Kai Cenat and Minecraft content creator Dream,[3] and former manager of YouTuber MrBeast from 2018-2024.[4][5]

Early life

Duchscher grew up in Rugby, North Dakota and attended Rugby High School, where he participated in track and field, basketball, football, and rugby. After graduating from high school, he walked-on to play football at North Dakota State University.[6]

Career

Duchscher started his career working as an NFL sports agent. He subsequently left to work for the YouTube channel Dude Perfect on brand deals and monetization strategies.[2][7] While working with Dude Perfect, in 2015 Duchscher started his own talent management company, Night Media.[8] Night Media focuses on management, branding and business development for digital influencers.[7] In 2018, Duchscher signed YouTube personality MrBeast to Night Media's roster.[3] In 2021, Night Media launched a venture fund focused on investing in start-ups in consumer, gaming, and the passion economy.[1]

On 24 August 2023 it was announced Duchscher would acquire LFM Management, adding Kai Cenat to his creator portfolio.[5]

In May 2024, MrBeast exited his management by Duchscher and Night Media, stating their 6 year partnership was ending on good terms.[4]

Media

Duchscher spoke at TEDx NCState in 2020 about digital philanthropy.[9]

He was named to Business Insider's list of "top talent managers of YouTube" in 2020.[10]

Duchscher was included in Dallas Magazine's "500 Most Influential People in 2020".[11]

In 2022, he was named to Business Insider's list of "22 top talent managers and agents working with YouTubers in building the future of the creator economy".[12]

References

  1. ^ a b Connie Loizos (March 18, 2021). "MrBeast's management company, Night Media, has new venture fund that's backed by creators". Tech Crunch. Retrieved March 26, 2021.
  2. ^ a b Preston, Maddie (February 20, 2020). "Meet Night Media: The Dallas Digital Talent Agency Behind Some of the World's Biggest YouTube Stars". Dallas Innovates. Retrieved February 11, 2021.
  3. ^ a b Lugo, Jakejames (January 30, 2019). "Digital agency Night Media signs fast-rising YouTuber MrBeast". Influencer Update. Retrieved February 11, 2021.
  4. ^ a b Perelli, Marta Biino, Amanda. "YouTube superstar MrBeast is breaking up with his talent manager". Business Insider. Retrieved 2024-05-16.{{cite web}}: CS1 maint: multiple names: authors list (link)
  5. ^ a b Hayden, Erik (2023-08-25). "Kai Cenat Joins MrBeast as an Influencer Talent Management Firm Gets Bigger". The Hollywood Reporter. Retrieved 2024-05-16.
  6. ^ "NDSU football: Hard work pays off for Duchscher". Grandforks Herald. August 31, 2010. Retrieved February 11, 2021.
  7. ^ a b Elliott, Bryan (November 16, 2020). "How Reed Duchscher Manages MrBeast and 1 Billion YouTube Views Per Month". Inc. Retrieved February 11, 2021.
  8. ^ Maddox, Will (April 1, 2020). "Sphere of Influence: Forget La La Land. Dallas-Based Night Media manages some of the biggest stars on the internet". Dallas Magazine. Retrieved February 11, 2021.
  9. ^ Raising $20 Million in 53 Days with Digital Philanthropy Reed Duchscher TEDxNCState (Podcast). TEDX. May 4, 2020. Retrieved March 17, 2021.
  10. ^ Perelli, Amanda (October 9, 2020). "Top Talent Managers of YouTube Creators: Influencer Power List". Business Insider. Retrieved February 11, 2021.
  11. ^ "Dallas 500". D Magazine. Dallas, Texas: D Magazine. November 15, 2020. Retrieved March 25, 2021.
  12. ^ 22 top talent managers and agents working with YouTubers in building the future of the creator economy Business Insider
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