The Roar on the Shore was started in 2007 by the Erie Port Authority as a way to bring visitors to Erie's bayfront.[1] The Erie Port Authority partnered with other local organizations including ABATE, Erie Motorcycle Club, Legion Riders 773, Charities for Children and the Manufacturer's Association of Erie. In 2008, the Manufacturer's Association of Erie took the lead role in the rally. Its last event was in 2019. 2020 was cancelled on grounds of COVID-19 pandemic. It was announced in 2021 that Roar on the Shore would not return.[2]