In 2002, the former headquarters of the Superior Oil Company (completed in 1956) a twelve-story, marble-clad building was converted into The Standard, Downtown LA in 2002.[3] The renovation was designed by Koning Eizenberg Architecture, Inc., and included the addition of a rooftop pool and bar, and a two-story lobby space reconfigured from the old banking hall. In 2003, the building was added to the National Register of Historic Places. The building was rebranded as The Delphi Hotel in 2023.
In 2006, The Standard Hotels expanded to Miami Beach, where they opened The Standard Spa, Miami Beach. Located on Biscayne Bay, The Standard Spa, Miami Beach, is a holistic and hydrotherapy-oriented spa hotel.
In 2008, The Standard Hotels brand completed their most ambitious project to date, with the opening of The Standard, High Line. It was the first time the brand built a property from the ground up, rather than renovating an older space. The design was the work of the Ennead Architects.
In 2011, Andre Balazs Properties completed the acquisition of The Cooper Square Hotel. The building was gutted and transformed into The Standard, East Village.
In the Fall of 2013, the brand's founder, Andre Balazs, sold an 80% stake in the company to Standard International.[4]
In July 2019, The Standard, London opened in Kings Cross. The property was The Standard's first hotel located outside the United States.[5]
On November 1, 2019, The Standard, Maldives opened in Huruvalhi, Raa Atoll.[6]
The Standard Hollywood, which closed temporarily in 2020 due to the COVID-19 pandemic, closed permanently on January 22, 2021, due to a 2019 increase in the lease price on the hotel and the economic impact of the COVID-19 pandemic.[7]
The Standard Downtown LA, which also closed temporarily in 2020 due to the COVID-19 pandemic, never reopened, was closed permanently on January 22, 2022.[8]
The Standard, Hua Hin opened in December 2021 in Hua Hin, Thailand.[9] In April 2022, The Standard, Ibiza opened in Dalt Vila, Ibiza.[10] The Standard, Bangkok Mahanakhon opened in July 2022 in the King Power Mahanakhon tower, becoming the brand's Asia flagship with design by Jaime Hayon.[11]
On August 8, 2024, The StandardX, Melbourne opened in Fitzroy, Victoria. The new brand was announced as a "rebellious younger sibling" to the existing portfolio of Standard hotels.[12]
On August 20, 2024, Hyatt Hotels Corporation announced its plans to acquire Standard International and the brands within its portfolio, including The Standard, The StandardX, The Peri, Bunkhouse Hotels and The Manner.[13] Hyatt plans to integrate all current and pipeline hotels into its World of Hyatt loyalty program by the end of 2024, as well as establish a new lifestyle hotels division out of New York City that will be led by a combination of Standard and Hyatt executives to oversee the development of its lifestyle hotel brands.
In October 2024, it was reported that Hyatt had completed the acquisition of the brand's parent company.
Farr, Louise (March 1999), "Setting the Standard: Well before its opening, the Standard is already attracting the young and trendy", W Magazine, pp. Volume 28 Issue 3
Tyrnauer, Matt (March 1999), "Hotel California: The Standard, Andre Balazs' newest hotel, is designed to lure the young and restless by marrying the chi with cheap and past with future", Vanity Fair, pp. 102, 104, 110
Verbila, S. Irene (September 19, 1999), "Hip on the strip", Los Angeles Times Magazine, p. 34
