Guy Stone (Matt Letscher) is blissfully closeted, picking up tricks for one-night-stands, while capturing the country's heart as "America's most eligible bachelor" (starring in such films as The Love Barrel and I Married the Ghost). However, Guy's carefully managed façade collapses when he comes up for the lead in S.R.O. studio's version of Ben-Hur. Things turn sour for the film idol when a fellow actor, Freddie Stevens (Jack Plotnick) (famous in the film for portraying "Captain Astro" in a succession of Buck Rogers or Flash Gordon-type serial films), decides to steal the lead in Ben-Hur from Guy by taking a picture of Guy exiting a gay bar. Freddie plans to out Guy to the world and ruin his career. Jerry (Veronica Cartwright), Guy's repressed lesbian ball-bustingly ambitious agent, connives to cover up the impending outing and ensure Guy the role in Ben-Hur by marrying her client off with great fanfare to the studio head's secretary, Sally (Carrie Preston), who just happens to also be a slavishly devoted Guy Stone fan. However, Sally isn't aware the marriage is a sham.
To avoid his adoring new bride as much as possible, Guy has Jerry sign him onto the next available film, which turns out to be 'Blood Mine' — a disastrously arch pro-union film about the corrupt goings on at a coal mine (with lines like 'how can they call this a MINE when everything is THEIRS!?!'). The studio head, in fear of the red-baiting going on in Hollywood at the time, decides — true to Hollywood stereotype — rather than stop production on the film to instead water down the pro-union content wherever possible. The young, idealistic, and terribly handsome writer of the novel that the film is based on, Rick Foster, quickly gets roped into convoluting the plot of this already-bad adaptation of his heartfelt book largely because of a chance meeting between him and the film's star, Guy. The attraction the two men feel for one another is instantaneous and propels the rest of the plot forward.
