SurveyMonkey Inc. (formerly Momentive Global Inc. for a short period) is an experience management company that offers cloud-based software in brand insights, market insights, product experience, employee experience, customer experience, online survey development, and a suite of paid back-end programs.[5][6]
On June 9, 2021, SurveyMonkey announced its rebrand to Momentive with the intent to better represent their business-to-business product suite. SurveyMonkey will continue to operate as a subsidiary survey platform.[9] The Momentive Inc. product portfolio includes Momentive, GetFeedback, and SurveyMonkey.[6]
Two years later in June 2023 the company rebranded itself back to SurveyMonkey after getting acquired by an investor group led by Symphony Technology Group.[3][10]
The company went public under the name SurveyMonkey (Nasdaq: SVMK) on September 25, 2018.[13]
Expansion
In 2010, the company received $100 million in debt financing from Bank of America Merrill Lynch and SunTrust Robinson Humphrey.[14] By 2013, SurveyMonkey raised $800 million in debt and equity valuing the company at $1.35 billion.[15] In September 2013, the company announced HIPAA-compliant features for premium subscription holders.[16]
In 2014, the company raised $250 million in equity financing from Google Capital (now CapitalG), Tiger Global Management, Baillie Gifford, T. Rowe Price and Morgan Stanley.[17]
Dave Goldberg died in May 2015, and Zander Lurie was named chairman of the board in July of the same year.[18][19]
On August 3, 2015, Bill Veghte replaced Goldberg as SurveyMonkey CEO. Veghte held top posts at HP and Microsoft.[20] Veghte left the role after fewer than 6 months due to strategic differences with investors and was replaced by Zander Lurie in January 2016.[21]
In February 2016, SurveyMonkey began polling public opinion using the SurveyMonkey platform.[22] Poll aggregator FiveThirtyEight gives the poll a 'C' rating.[22]
In 2017, the company rolled out "SurveyMonkey Genius" which estimates survey performance and makes actionable suggestions to increase survey effectiveness.[23] In August, the company launched "SurveyMonkey CX" which assists organizations in managing their customer experience programs.[24]
On September 26, 2018, SurveyMonkey (SVMK) made its debut on the NASDAQ Exchange.[25] The stock launched at $12 per share and rose 43% on the first day of trading.[26]
Emory University Goizueta Business School dean Erika James joined the SurveyMonkey board of directors in 2018, creating Gender Parity on the company's board.[27][28]
Acquisitions
The company has acquired three other survey tools: Precision Polling, Wufoo, and Zoomerang, as well as a 49.9 percent stake in the UK-based Clicktools.[29]
In August 2014, SurveyMonkey acquired Canadian company Fluidware, the creator of FluidSurveys.com and FluidReview.com.[30]
SurveyMonkey acquired TechValidate, a Canadian marketing content automation company in August 2015.[31]
By March 2019, SurveyMonkey acquired Usabilla, an Amsterdam-based website and app survey company, for $80 million in cash and stock.[32] That same year, SurveyMonkey acquired GetFeedback, a San Francisco-based customer experience management company, in August.[33]
Transition to Momentive and buyout offers
Momentive logo
On June 9, 2021, SurveyMonkey announced its rebrand as Momentive, a new entity that encompasses experience management and corporate insights solutions across a suite of products. Momentive includes SurveyMonkey, GetFeedback, and Momentive Insights.[34][6]
On October 28, 2021, Zendesk announced that it had agreed to acquire MomentiveAI for about $4.1 billion, in an all-stock deal.[35] Chief executive Mikkel Svane of Zendesk said of the acquisition, "We have a big overlap in customers. It's incredibly powerful. And we believe that it will create a whole new, richer picture of your customers," according to Reuters.[36] Although shareholders of Momentive Global Inc. approved the deal, Zendesk's shareholders voted against the acquisition.[37] Subsequently the deal was terminated.[37]
In March 2023, a private equity consortium led by Symphony Technology Group agreed to acquire Momentive in an all-cash deal valued at $1.5billion.[38] The acquisition completed in June that year.[10]
After the emergency phase of the COVID-19 pandemic, SurveyMonkey used its own survey product to determine its employees' preferences as to their working arrangements. 84% voted for a flexible work policy, 81% wanted to work from home up to three days per week, and only 5% preferred to be back in the office all the time.[7] In September 2024, SurveyMonkey downsized its leased headquarters space from 120,000 feet in a Bay Meadows office building to 60,000 square feet in Franklin Templeton Investments's headquarters building.[7]
^ abcMartin, Asia (September 16, 2024). "SurveyMonkey talks new San Mateo office". Silicon Valley Business Journal. Retrieved November 21, 2024. This article incorrectly states that Franklin Templeton Investments' headquarters is located four miles away from Bay Meadows in downtown San Mateo; it is actually located only about a half mile east of Bay Meadows.
