TRTÉ is an Irish children's television block that airs on public service broadcaster RTÉ2. Its target demographic is people between 7 and 12 years of age.[1] On some networks — Virgin Media Ireland, eir Vision, Saorview and Vodafone TV—TRTÉ is a separate channel in the children's section that simulcasts TRTÉ on RTÉ2.
In late 2016, significant cutbacks drove TRTÉ to downsize and broadcast fewer programmes such as news2day and other content for the 7 to 15-year-old age group.[2] Its sister block for teenagers was dropped in 2016, while TRTÉ earlier at 4:30, and is now branded as RTÉ2.
Since 2019, the brand has lost viewership. In 2020, TRTÉ was rebranded RTÉ2, with only TRTÉ idents in use at the beginning of programmes. RTÉ2 programme promos are now used for TRTÉ programming.[3]
In 2017, RTÉ moved 13-15 year-olds content online. Two tube (the teenage block) was dropped and now TRTÉ now targets 7-12 year-olds.[4]
^McGreevy, Ronan (13 September 2010). "RTÉ overhauls children's TV schedule". The Irish Times. Retrieved 17 April 2023. The station today unveiled plans for two new programmes strands [..] TRTÉ for children aged seven to 12 on RTÉ2
