Initially called Taki's Top Drawer, the site was redesigned and relaunched under its current title in March 2008 with a subsequent redesign in 2010.[5]Taki's received criticism for publishing articles in support of the Greek neo-Nazi political party Golden Dawn.[1][6][7][8]
History
Founded on 5 February 2007, the intent of the site, according to Theodoracopulos, was to "shake up the stodgy world of so-called 'conservative' opinion."[9] Theodoracopulos said: "Takimag is a libertarian webzine. We believe the best stories are smart, cheeky, and culturally relevant. We take our politics like we take life—lightly."[9] Theodoracopulos, a "New York society gadfly",[10] the playboy son of a Greek shipping magnate, and co-founder of The American Conservative, had been a controversial columnist in publications like The Spectator, and noted for his use of racial and ethnic slurs.[11][12][13][10][14][15]Taki's Magazine drew note for its inclusion of white nationalist and white supremacist authors.[4][16]Vox called it "openly racist" in 2016.[8]New York magazine in 2017 said Taki's appealed to "hepcat paleoconservatives and cosmopolitan racists".[15]
Taki's Magazine had Richard Spencer as its editor for about two years, through 2009;[8][17][18][19] Spencer's tenure played a role in marshaling and naming what would eventually become the alt-right.[9][20][21] Using the headline "The Decline and Rise of the Alternative Right", Taki's under Spencer published a 2008 speech by Paul Gottfried to the H.L. Mencken Club, a group Gottfried had formed with Spencer's help that year.[22][23][24][25] The magazine also began to use the phrase "alternative right" frequently in other articles about the development of a new, less neo-conservative, more racialist politics emerging in the conservative movement.[26][22][17] This term was later adopted and shortened to "alt-right".[17][27]
^ abHartzell, Stephanie L. (2018). "Alt-White: Conceptualizing the "Alt-Right" as a Rhetorical Bridge between White Nationalism and Mainstream Public Discourse". Journal of Contemporary Rhetoric. 8 (1/2): 17–19.
