The second and final season of The City began airing on April 27, 2010. Filming for the season had been in production since January 2010, and later wrapped the following June.
Olivia gets promoted to be the new face of ELLE.com. Meanwhile, Whitney gets a once in lifetime chance to show her line at New York Fashion Week when one of Kelly's designers drops out.
Whitney has no time to rest after her first big fashion show, when Kelly pushes her to market her line. Olivia however, refuses to support Whitney Eve at ELLE Magazine.
Roxy has a date-like meeting with Zach. Meanwhile, Whitney and Olivia go head-to-head after Olivia decides to interview her friend for ELLE, instead of covering Whitney's line.
Olivia and Erin have very different ideas of how to dress Fergie for an ELLE cover shoot, leaving Joe Zee in the middle. A French photographer shows an interest in Whitney, but she's torn when he wants to take the relationship to the next level.
Whitney doesn't follow Kelly's advice and brings Roxy along to a Glamour magazine shoot, and it almost ends in disaster. Erin and Olivia compete to be featured in New York's biggest gossip column.
Roxy ignores Kelly's instructions when she pitches Whitney's collection at an event for another designer. Plus, Olivia ignores a work request of her own.
Roxy and Whitney's relationship is put to the test over a failed styling job. Olivia helps Erin pull looks for an ELLE segment on 'The Martha Stewart Show.'
In the series finale, Whitney struggles between furthering her business and her loyalties to Kelly. Meanwhile, Olivia's trip to Japan is a big hit with ELLE, much to Erin's chagrin.