He became a specialist in using balloons to produce birds-eye views of cities including London, Oxford, Glasgow and New York City. These views, as hand-coloured engravings produced with the help of London engraver Robert Loudan Sr., were featured in The Illustrated London News from the 1860s, and were sometimes produced to a fold-out six foot length.[5]
In 1891 he produced high-level views of major London thoroughfares for Herbert Fry's London: Illustrated by Twenty Bird's Eye Views of the Principal Streets[6][7] engraved by George William Ruffle (1838–1901).
Sulman drew and engraved images for newspaper and magazine advertisements, including one for Beethams Glycerine and Cucumber showing a young woman with toiletries. He illustrated for The Boy’s Own Annual in the 1880s.