Three Olives Vodka was founded by Guillaume Cuvelier in London in 1998,[2] and acquired by Proximo Spirits in 2007.[3]
Ingredients and creation
Three Olives Vodka is made from quadruple-distilled winter wheat harvested in England.[4] The vodka is handcrafted and is available as a clear unflavored vodka as well as a variety of infused vodkas.[5] The flavored vodkas are made using the circulation method, where the vodka flows into the flavored liquid to create the flavored vodka.[6] The water used is sourced from a lake in Wales that was created by a dam that flooded in 1888, submerging an old village.[7]
Three Olives unflavored vodka is 40% alcohol by volume (80 proof).[2] Nearly all Three Olives flavored vodka types are 35% abv (70 proof).
Three Olives won six consecutive Impact "Hot Brand" awards from 2005 to 2010, from spirits industry magazine Impact.[3] In 2005, Wine Enthusiast magazine gave Three Olives unflavored vodka a Superb (90-95) / Highly Recommended rating, and its Vanilla and Orange flavors a Superb (90-95) / Highly Recommended rating.[6]
Advertising
In 2013, Three Olives launched a $20 million international print, billboard and digital advertising campaign starring actor Clive Owen. The ads feature atmospheric stills of Owen in a variety of London locations, reflecting the vodka's British origin.[4] That same year, Three Olives partnered with the estate of Marilyn Monroe to create a Marilyn Monroe Strawberry Vodka, with a strawberries and cream flavor.[8] The bottle's label featured a classic image of Monroe standing over a subway grate as the wind ruffles her white dress.[9] The deal was a three-year license that expired in January 2016, hence the Strawberry vodka had dropped the Monroe name during 2015 production. Proximo previously launched a $10 million animated campaign for the vodka in 2011,[10] and their grape-flavored Purple vodka was endorsed by rapper Lil' Kim in a 2010 national ad campaign.[11]
