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Threshold Records

Threshold Records
Parent companyDecca Records, London Records
FounderThe Moody Blues

Threshold Records was a record label created by the rock music group Moody Blues.[1] The name of the label came from their 1969 album On the Threshold of a Dream.[2]

The band formed this label to allow for artistically packaged gatefold covers for their LP releases, and for releasing band members' solo efforts.[1] Threshold was distributed by Decca Records[2] in the UK and by London Records in the United States.

The first band to be signed up on this label were Westcountry rockers Asgard in 1972 who released two singles from their album, In the Realm of Asgard. Genesis, encouraged by Mike Pinder, also considered signing with the label in 1970. According to Tony Banks, they recorded a version of "Looking for Someone", a song which later appeared on their second album Trespass, but shelved it due to a mistake in the organ performance toward the end which Pinder argued did not demand another take.[3]

Bassist John Lodge produced the band Trapeze for the Threshold label.[2] The rock sextet Providence also recorded for Threshold. After 1976, the Moody Blues went back to having their albums manufactured by Decca Records (and later PolyGram and Universal Records), but the Threshold company and logo were maintained over the years as a means of selling their records through their own record shop in Cobham, Surrey. There was also a Threshold record shop in Swindon, England in the late 1970s.

The Moody Blues subsequent albums, up to and including 1999's Strange Times, were branded 'in association with Threshold Records'.

Label variations

  • White label with blue logo in box with "DISTRIBUTED BY LONDON" at top of label
  • White label with magenta (singles) or dark purple (albums) logo at top of label
  • Blue label with multi-colour logo swirling from the inner edge of the label to the outer edge
  • Black logo at bottom of Polydor labels
  • Custom labels were also used for some releases, such as The Moody Blues' Long Distance Voyager release.

The Threshold Records shop closed its doors to the public in February 2011.

Discography

See also

References

  1. ^ a b Colin Larkin, ed. (1992). The Guinness Encyclopedia of Popular Music (First ed.). Guinness Publishing. p. 2491. ISBN 0-85112-939-0.
  2. ^ a b c Tobler, John (1992). NME Rock 'N' Roll Years (1st ed.). London: Reed International Books Ltd. p. 203. CN 5585.
  3. ^ Giammetti, Mario (2020). Genesis 1967 to 1975 - The Peter Gabriel Years. Kingmaker. p. 50. ISBN 978-1-913218-62-1.
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