Trina "Tree" Paine (born 1971 or 1972) is an American public relations executive. Since 2014, she has served as the publicist of the singer-songwriter Taylor Swift, who is her sole client. Media publications have described Paine as a shrewd publicist.
Paine then left Interscope to launch her own street marketing company, retaining Bonnie Raitt as her first client. Over the years, her client roster grew to include record labels such as Warner Records, Capitol Records, London Recordings, and 143 Records. In 1999, Paine merged her company with Immortal Records and created IR Street Marketing. Paine then took a position at the William Morris Agency in Beverly Hills, where she met Gayle Holcomb, then the Vice Chairman of the Academy of Country Music (ACM), leading to Paine being hired by the ACM in 2002 to oversee media, radio, and marketing at the academy.[3]
In 2007, Paine joined Warner Music Nashville as vice president for publicity. In 2013, she was promoted to senior vice president of publicity, where she oversaw all publicity for Warner Music Group’s country and Christian divisions.[3]
In 2014, Paine announced that she was leaving Warner Music to start her own public relations firm, Premium PR. Her first and only client was Taylor Swift, whose publicist of seven years, Paula Erickson, had reportedly resigned.[4][1] In 2020, Paine was featured in Swift's autobiographical Netflix documentary, Miss Americana, directed by Lana Wilson.[5] Paine is known for guiding Swift through high-profile moments including the feud with Kim Kardashian and Kanye West, Swift's sexual assault trial against former radio host David Mueller, and the dispute over Swift's masters with her former record label.[6][7] She occasionally makes statements on her own social media, such as when she directly addressed Big Machine Records on her Twitter account regarding the masters dispute and when she criticized the anonymous gossip outlet DeuxMoi for peddling rumors about Swift marrying her ex-boyfriend Joe Alwyn.[8][9][10]
Reception
Paine's PR acumen and handling of Swift's high-press moments have been highlighted and complimented in publications. The Cut opined that Paine has built a reputation as a "quiet but ferocious PR pitbull".[5][11] Unlike many celebrity publicists, who are generally not known to or popular amongst the fanbases, Paine is a well-known figure among Swifties, having her own fan-following within the fandom, and has received special coverage from publications such as The New York Times for being a "power publicist" and "PR mastermind".[12][10][11]The Wall Street Journal called Paine "one of the most powerful people in the entertainment industry".[1]Today opined, "Since the beginning of their work relationship, Paine has been an unassuming yet constant presence alongside Swift at public events".[10] According to Business Insider, Paine's "strategic clapbacks and red carpet chaperoning have made her famous in her own right."[11]
Personal life
In a 1998 Las Vegas wedding, Tree married Lance Paine, a businessman who has served as president of the candy company Goo Goo Cluster and later as president of the Property Brothers-owned company Scott Brothers Global.[1][13]
Paine has kept a low profile.[11] Much about Paine's personal life is unknown as she shares nothing about herself on social media and refuses to give interviews. According to many publications, however, Paine has built a close and trustworthy relationship with Swift.[10][1] Paine maintains a private Instagram account and a public Twitter account where she is active.[11]
