Muthaiya, a young agronomist and a farmer, full of ingenuity, a high integrity, a worker and a pride of his parents, the rich big landowner, Pannaiyar Duraiswamy and of his wife, the devoted Sivagami, revolutionise the exploitation of his father, by applying new methods of sowing. He so hopes to multiply tenfold the yield for humanitarian purposes and not necessarily for profit. Because one day, he takes the defence of unfortunate farmers despoiled of their ground, by his neighbour, another big farmer, Pannaiyar Velupandhiyan, an unscrupulous man, Muthaiya incurs the wrath of this very vindictive character. The situation complicates when the attractive Vijaya falls in love with the beautiful Muthaiya. Indeed, she is to be the sister-in-law of Velupandhiyan. And that the latter desired her ardently under the nose of his wife, the devoted believer Kaveri. To see her taking off from between his fingers, makes him particularly dangerous and obnoxious with his wife, Kaveri. Now, Muthaiya is even more in danger, Velupandhiyan wants to kill him.
The music was composed by K. V. Mahadevan.[3][4] The song "Ippadithaan Irukka Venum" stipulates how women should behave through its lyrics like "uduppugalai iduppu theriya maatakoodadhu" and "udhattu melay sivapu saayam poosa koodadhu".[5]
Vivasayi was released on 1 November 1967, Diwali day,[6][7] and distributed by Senthil Movies.[8]The Indian Express wrote, "The film is conspicuous for its lack of living with reality—though pretending to be one."[9]Kalki said there was nothing to say about the film's story or cast performances.[10]
