On March 1, 2010, WLFE-FM changed its call letters to WIER and rebranded as "102.3 The Wire".[1]
Hot Adult contemporary format (2012–present)
WIER switched to hot adult contemporary as "Mix 102.3" on March 30, 2012.[6] The station's playlist is listed on Mediabase[7] (where rival WEZF is listed), but it is not on the add board. The station plays only a few 1980s hits, much like its rival WEZF. On August 13, 2012, the station changed its call sign to WIXM.
References
^ ab"Call Sign History". FCC Media Bureau CDBS Public Access Database. Retrieved April 7, 2010.