Warp was founded amidst the development of Northern England's "bleep techno" scene, often characterized as the first uniquely British rave style.[4] While drawing influence from American techno and house, bleep artists also utilized electro-style synthesizer sounds and unusually heavy bass.[4] In addition to its simple synth tones (the eponymous "bleeps"), sub-bass inspired by reggae sound systems, and sparse instrumentation, bleep techno also utilised breakbeat-inspired drum machine patterns.[5]
Warp was opened in 1989 by Steve Beckett and the late Rob Mitchell, who had both gained experience working at Sheffield's FON record shop, alongside record producer Robert Gordon.[1] The name was chosen because the original name, 'Warped Records', was difficult to distinguish over the telephone.[6] The first release (WAP1) was by Forgemasters (produced by Robert Gordon), whose 500 copy pressing of "Track with no Name" was financed by an Enterprise Allowance grant and distributed in a borrowed car.[7] It set a trend for the early releases both in terms of sound,[8][9] and the use of purple sleeves (designed by the Designers Republic). The follow-up was Nightmares on Wax's "Dextrous", which sold around 30,000 copies. This led to greater commercial success; by its fifth release the label had its first Top 20 chart entry with LFO and their eponymous single, "LFO", which sold 130,000 copies and peaked at No. 12 in the UK Singles Chart in July 1990;[10]: 309 by coincidence, that same month another Warp act, Tricky Disco, reached No. 14 in the UK chart with another eponymous single, "Tricky Disco".[10]: 567
Boards of Canada performing at Warp's 2000 The Incredible Lighthouse Party.
In 1996, Warp started the Blech club night in Sheffield,[6] also in London between 1997 and 1999,[14] and released an accompanying compilation CD under the same name. The artwork, created by the Designers Republic, had a distinctive Japanese manga influence. Blech club nights include:
In 1999, the label released Warp 10: Influences, Classics, Remixes, a compilation spanning six discs, featuring early acid house and techno music that influenced the label and its artists, as well as tracks from Warp's back catalogue, and new remixes of Warp material. The collection celebrated the label's tenth anniversary.
2000–2009
In 2000, the label moved its operations to London along with its physical music and merchandise store Warpmart.
Co-founder Rob Mitchell was diagnosed with cancer in early 2001. He died later that year, aged 38.[17]
In January 2004, Warp launched an online digital music and entertainment store, Bleep.com, notable for being the first store in the world to completely avoid all digital rights management features in the downloadable tracks, unlike other music stores such as iTunes and Rhapsody.[18] Warpmart has now been absorbed into Bleep.com. Today Bleep sells a carefully curated selection of music from a diverse range of labels. The site has also released its own limited edition LPs The Green Series, and an annual digital release comprising the Top 100 tracks of each year.
On 27 September 2004, Warp released its second music video compilation, named WarpVision, featuring most of the videos produced from 1989 to 2004.[19]
2005 saw the release of Warp, the first book in the Labels Unlimited series. Written by Rob Young, the book gave an illustrated history of the label, as well as offering a complete discography. The Warp website said the book was "A very beautiful thing and like our very own This Is Your Life",[20] referring to the This Is Your Life UK TV series.
For the label's 20th anniversary in 2009, several Warp20 concerts took place in Paris, New York City, Sheffield, Tokyo, Berlin and London.[21] Warp also celebrated by releasing the Warp20 box set,[21] composed of six parts:
Warp20 (1989-2009) The Complete Catalogue: a 192-page book of artwork from every Warp release since the label began.
Warp20 (Chosen): a double CD album, with ten songs chosen by Warp fans and ten chosen by founder Steve Beckett
Warp20 (Recreated): a double CD album that included twenty brand new cover versions of Warp songs by Warp artists past and present
Warp20 (Unheard): a triple 10" vinyl set of unheard tracks from artists such as Boards Of Canada, Autechre and Broadcast.
Warp20 (Elemental): a CD album featuring an hour-long piece by Osymyso, made from sections, samples and fragments of Warp music from the previous twenty years.
Warp20 (Infinite): a double 10" vinyl of loops from Warp tracks.
2013 saw the release of Broadcast's album Berberian Sound Studio, the soundtrack to the film of the same name. Warp released a split remix 12" for Record Store Day, which was a collaboration between Brian Eno, Nicolas Jaar and Grizzly Bear. In March, Autechre broadcast two 10-hour radio shows to celebrate the release of their 11th album, Exai. Boards of Canada's fourth studio album Tomorrow's Harvest charted worldwide, reaching number 7 in the UK Albums Chart, and number 13 in the US Billboard 200 – vinyl reissues of their albums and EPs followed in October and November. Nightmares on Wax (George Evelyn) released his first album in five years, entitled Feelin' Good, and followed this with one of his biggest ever international tours, with a live band.
In 2013, Warp also won Independent Label Of The Year at the AIM Awards.[22] In October of that year, to coincide with the Universal Everything & You - Drawing in Motion exhibition running at the National Media Museum's Media Space at Science Museum, London, a 20-minute piece[23] created by Simon Pyke (Freeform), built upon the foundations of the exhibition soundtrack, was released. In December 2013 Warp collaborated with Tate Britain to present a free evening of performance and installations, Warp x Tate,[24] alongside artist Jeremy Deller, inspired by Deller's work 'The History of the World',[25] with contributions from Oneohtrix Point Never, Patten, Darkstar, Hudson Mohawke and Rustie.
In 2019, Warp celebrated their 30th anniversary (stylized as WXAXRXP, a combination of WARP, and XXX, the roman numeral for 30) with three days straight of broadcasts on NTS Radio[26] featuring old radio performances by various artists, as well as a few new ones. In addition Warp released a 10 EP set (vinyl-only) of 20 minute radio sessions,[27] featuring (among other things) Aphex Twin's 1995 Peel Session 2 and a version of Boards of Canada's 1999 Peel Session that included the final track ("XYZ", which was cut from almost all previous releases of the EP).
Music videos
Warp has released a number of ground-breaking and original videos that have launched their directors' careers. Much of these videos were compiled for the 2004 WarpVision: The Videos 1989-2004 DVD.
Pulp frontman Jarvis Cocker directed some of Warp's earliest videos while at London's Central Saint Martins art school, including LFO's eponymous "LFO" in 1990, Nightmares On Wax's "Aftermath" in 1991, and Aphex Twin's 1993 single "On".
Warp launched a film company, Warp Films (which also shares staff with Warp X) and digital download store Bleep in 2004. Bleep carries music from a number of smaller labels as well as Warp. In 2009, Warpmart was incorporated into Bleep, which now sells downloads, physical releases and merchandise from hundreds of record labels. Bleep also operates a record imprint of Warp.
A number of music sub labels have also been set up by Warp, namely Lex Records (now operates independently from Warp), Gift Records and Arcola.
Warp assists in the distribution of certain records released by LuckyMe and Night Slugs/Fade To Mind; the aforementioned labels are partner labels (not imprints) of Warp.
^The album Bytes (1993), is a compilation of tracks by the Black Dog's alter egos Close Up Over, Xeper, Atypic, I.A.O., Plaid, Balil, and the Discordian Popes, released as Black Dog Productions, which was also the name of its own record label
References
^ abSouthern, Richard (2003) "Label of Love: WARP", X-RAY, April 2003, Swinstead Publishing
