African American communities of the Bay Area and southern California emerged as new bases of hip hop culture in the 1980s.[1] Hispanics in the Los Angeles area have played a significant role in West Coast hip hop culture.[2]
Bay Area hip-hop
The Bay Area has vastly contributed to the hip-hop genre seen in today's modern music industry. While its significance may be lesser known to the general public, since the establishment of hip-hop, the Bay solidified itself as an instrumental building block in the genre’s development. Throughout the 1960s and 70s, political and social justice movements put in place a potential blueprint of what local artists could rap about, and showcased how the counter-hegemonic culture of hip-hop was already embedded into the roots of the Bay Area.[3] Coming out of the Bay was a unique style of break dancing that was exhibited at local shows, and a representation of graffiti sprayed along city streets and buildings, similar to what was expressed in The Bronx on subway cars and abandoned structures. From the inspiration of funk music, to the political and social movements that were energized by the Black Panther Party, Hip-Hop in the Bay was a newfound outlet, and proved to be ingrained in the region's identity. Founded in Oakland in 1966, the Black Panthers surge for change and alterations of the systemic racism entangled in society resonated with the residents of the blue collar city. Many of the organization’s ideologies became well represented in the area’s rap scene, and triggered an explosion of black identity and frustration with the SFPD.
Despite artists like E-40 claiming that the Bay rap scene doesn’t receive the respect it deserves, this hasn’t prevented its artists and style from influencing hip-hop’s sound and dance.[4] Laid out in the 1960s and 70s through activism and the hybridity of funk music, the Bay Area was able to gain serious traction from the 1980s to mid 90s, which saw local artists popularize Pimp rap. Artists across the region began harnessing the sound of the Bay and slowly saw their rhythmic funky beats slowed down and reused in later hits that would intersect genres.[5] Freestyle samples of electro funky beats provided listeners with a sound that they didn’t know the genre needed. The Bay Area isn’t often viewed as one of the prominent hip-hop hubs in the U.S., but its rich history and extensive range of diverse artists prove that many of the original characteristics of early hip-hop can be traced back to the major metropolitan areas and cities of San Francisco, Oakland, and San Jose.[6]
Early years
Several events laid the foundations for West Coast hip hop, long before the emergence of West Coast rappers such as Mellow Man Ace, Too Short, Kid Frost, Ice-T and Eazy-E—or even before the emergence of rap itself. According to Syd Caesar, "a cataclysmic event helped give rise to it out West: the Watts riots of 1965."[7] In 1967, Budd Schulberg founded a creative space in Los Angeles entitled Watts Writers Workshop, intended to help the people of the Watts neighborhood and provide a place for them to express themselves freely; one group to emerge from the workshop was the proto-rap group Watts Prophets.[8]
In the late 1970s in Los Angeles, Alonzo Williams, a young disc jockey from Compton, California formed a partnership with another DJ named Rodger Clayton from Los Angeles, California who created a promotion company called Unique Dreams that would hire Williams to DJ at local events.[9] The two eventually went their separate ways: Williams started a group called the World Class Wreckin' Cru and became the house DJs at a local nightclub called Eve's After Dark while Clayton launched what would perhaps be the foremost successful mobile DJ crew in the region by the name of Uncle Jamm's Army that would host parties by top DJs for thousands of people at large venues.[9][10] Other smaller DJ and party crews emerged around this time, hoping to establish themselves in the area.[10] Unlike their East Coast counterparts, the Hip-Hop sound emerging from Southern California was more fast-paced and influenced by electronic music.[11] This could be largely credited to the fact that the local West Coast hip-hop scene revolved more around DJing than rapping.[11] A localized dance sub-culture later came out of this party scene, which was highlighted on a national scale on such motion pictures as Breakin'.[8]Breakdancing, popping and locking gave the Los Angeles music scene some of its earliest credibility outside the region.[8] Further attention came to the West Coast as Uncle Jamm's Army began inviting such well-known East Coast Hip-Hop acts such as Whodini and Run-DMC to their functions.[8]
Eazy-E, leader of N.W.A, one of the first gangster rap groups based in Compton
Another early landmark occurred in 1981, when Duffy Hooks launched the first West Coast rap label, Rappers Rapp Records, inspired by Sugar Hill Records in New York.[8] Its first act was the duo of Disco Daddy and Captain Rapp, whose debut single was "The Gigolo Rapp" which was also released in 1981. The song became a minor success but failed to gain much radio play. Many other Hip-Hop songs recorded in California were released during the early 1980s, but many of them received little or no radio play.[8]Captain Rapp created the classic West Coast song released in 1983 called, "Bad Times (I Can't Stand It)", which is a politically conscious response to Grandmaster Flash's "The Message" arranged by the legendary production duo of Jimmy Jam & Terry Lewis and Rich Cason.[12] Clayton's group, Uncle Jamm's Army, released their first single, "Dial-a-Freak", and in 1984 Egyptian Lover released his On the Nile album, which includes the popular 12" single "Egypt Egypt". Members of Uncle Jamm's Army and the World Class Wreckin' Cru, including Dr. Dre, The Unknown DJ, Egyptian Lover, Ice-T and Kid Frost would later go on to help define the early West Coast hip hop sound throughout the 1980s.
During this period, one of the most significant factors in the spread of West Coast hip-hop was the radio station 1580 KDAY AM, which was the first radio station in the world to play rap/hip-hop music 24 hours a day because of Assistant Program Director/Music Director and Radio Personality Greg "Mack Attack" Mack.[13][14]
Late 1980s and 1990s
Ice-T is known as one of the pioneers of West Coast hip hop and gangsta rap, with songs such as "6 in the Mornin", released in 1986, demonstrating the unique style of the west coast.[15] In 1988, Ice-T released the R&B hit I'm Your Pusher, and Too Short released album Life is... Too Short.[16][17]
In 1988, N.W.A's landmark album Straight Outta Compton was released.[18] Focusing on life and adversities in Compton, California, a notoriously rough area which had gained a reputation for gang violence, it was released by group member Eazy-E's record label Ruthless Records. As well as establishing a basis for the popularity of gangsta rap, the album drew much attention to West Coast hip hop, especially the Los Angeles scene. In particular, the controversial "Fuck tha Police" and the ensuing censorship attracted substantial media coverage and public attention. Following the dissolution of N.W.A due to in-fighting, the group's members Eazy-E, Dr. Dre, Ice Cube and MC Ren would later become platinum-selling solo artists in the 1990s. Ice Cube released some of the West Coast's most critically acclaimed albums, such as 1990's AmeriKKKa's Most Wanted and 1991's Death Certificate, as well as making film and television appearances such as in John Singleton's Boyz n the Hood in 1991.
Also in 1991, Suge Knight founded Death Row Records which became a record label powerhouse throughout the 1990s. In 1992, Dr. Dre released his solo debut, The Chronic; this marked the birth of the G-funk sound that became a hallmark of the West Coast sound in the 1990s, with the album's lead single "Nuthin' but a 'G' Thang" peaking at #2 on the US Billboard Hot 100.[21]
The city of Long Beach arrived to the hip-hop scene in the early 1990s with artists such as Snoop Doggy Dogg and Tha Dogg Pound, both signed to Death Row, with releases such as Doggystyle (1993) and Dogg Food (1995). Both albums becoming huge sellers and being critically acclaimed and helped make a mark in establishing Long Beach in the hip hop scene.[22] Another artist who helped establish Long Beach was Warren G with his release Regulate... G Funk Era (1994). He founded his record label G-Funk Entertainment in 1995 and helped promote artists also from Long Beach such as the Twinz and The Dove Shack.[22]
West Coast hip hop's position in the mainstream dwindled greatly in the late 1990s and 2000s, with a few notable exceptions such as Dr. Dre's 2001, Xzibit's Restless, Snoop Dogg's No Limit Top Dogg and Tha Last Meal albums. However, the trend soon changed. Although gangsta rap was still popular on the West Coast in the 2000s, the West Coast sound became more designed for nightclubs with the rise of the Bay Area's hyphy scene, featuring flamboyant raps and explicit references to sex and drugs. A key artist in the genre was E-40, who found a substantial audience with his 1995 album In a Major Way; he found even greater success with the song "Tell Me When to Go" in 2006, featuring Oakland rapper Keak da Sneak.[23]
In the early to mid-2010s, the West Coast had also seen a resurgence with hyphy as well as a transition to an uptempo and club-oriented type of Pop Rap.[24]
Other more peripheral acts that achieved moderate, cult following success in the mainstream include Lil B, who built a strong fan base via social media outlets such as Twitter, YouTube, and MySpace, and has recorded both solo and with The Pack.[31]
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