In 2006 the shopping centre had a turnover of $395.4 million and approximately 7.2 million customer visits. The trade-area population surrounding the shopping location is about 224,410 and the total retail spending in that area is $2.3 billion.[1][2]
History
Whitford City opened on 21 March 1978 and had an Aherns department store until 1985, one of Western Australia's first BigW discount department stores, a Woolworths supermarket, and 50 specialty stores. The centre cost $16 million and had a floor area of 22,307 square metres (240,110 sq ft). The centre also had outdoor facilities and a library, and a petrol station was built near the centre shortly after the opening.
Whitford City is currently Perth's largest shopping centre without a flagship department store such as Myer or David Jones. The shopping centre has officially been part of the Westfield Group since 2004 and is currently home to over 240 speciality stores. In July 2014, the Westfield Group became two companies (Scentre Group and Westfield Corporation), with ownership and management transferring to Scentre Group.[3]
1989–1990
In 1985, works were approved for a new redevelopment to the centre to increase the size to 39,447 square metres (424,600 sq ft). This new redevelopment was set to include a relocated Woolworths supermarket, and a new Food Court featuring a McDonald's. The addition of the new food court however, would cause the Aherns department store to be demolished. Since then, Westfield Whitford City has not had a department store such as Myer or David Jones. The redevelopment was completed by 1990.
1991–1993
Shortly after completion of the previous redevelopment, another redevelopment was approved that increased the floor area of the complex to 52,517 square metres (565,290 sq ft). The new redevelopment included a new Target discount department store, expanded the west side of the mall featuring over 40 specialty stores, and the existing mall was renovated including Big W. In 1993, two new fast food restaurants, a Hungry Jack's and a KFC, were built outside the centre, completing the redevelopment.
1992–1996
In 1992, construction of a 6-screen cinema complex was approved. The redevelopment was completed in 1996 which included a Greater Union Cinemas, an Intencity arcade and a Lone Star Steakhouse & Saloon. The Greater Union occupied the second floor beside the Food Court.
2001–2004
In 2001, redevelopment was approved that increased the floor area of the centre to 76,463 square metres (823,040 sq ft). The $80 million redevelopment included the following.
A new outdoor dining area named the "Piazza" with featured a view onto Whitfords Avenue.
Upon completion of the redevelopment, Greater Union sold their cinema in the centre to Grand Cinemas in 2004, and Whitford City was sold to Westfield which rebranded the centre to Westfield Whitford City and overhauled signage and entrances.
2016–2017
On 8 July 2016 Scentre Group announced a $80 million redevelopment that focused on the outdoor Piazza and included the following.
A complete demolishing of the existing Piazza and cinema complex.
A new 8-screen Event Cinemas complex featuring two "V-Max" and "Gold Class" screens.
12 new dining restaurants including the first micro-brewery in Western Australia, The Whitfords Brewing Company.
A new iPlay located in the basement floor featuring an arcade and bowling alley.
A relocated Rebel near the Food Court.
An overhauled Fresh Food Market with a renovated Woolworths supermarket.
The redevelopment opened on 20 September 2017, increasing the floor area of the complex to 84,759 square metres (912,340 sq ft), making it the third largest shopping centre in the northern side of Perth, behind Lakeside Joondalup Shopping City and Karrinyup Shopping Centre.
