Whole Living was a health and lifestyle magazine geared towards "natural health, personal growth, and well-being," a concept the publishers refer to as "whole living." The magazine became a part of Martha Stewart Living Omnimedia in August 2004.[4]
The magazine was originally launched as the New Age Journal in 1974.[3] The magazine was first rebranded as Body+Soul beginning with an edition in early 2002. In 2004, Martha Stewart Living Omnimedia acquired the magazine and other publishing assets from Thorne Communications. The magazine became Whole Living in May 2010.
Martha Stewart Living Omnimedia announced its intention to cease publication of Whole Living.[5] The final installment was the January/February 2013 issue. A $2.5 million offer to buy the title from private equity firm OpenGate Capital fell through and no other buyers appeared. The content from Whole Living was included in Martha Stewart Living.
New Age Journal
New Age Journal, or New Age: The Journal for Holistic Living was an American periodical prominent in the late 20th century, and defining itself as covering topics related to the period's "New Age"; it has been succeeded, in turn, by Body & Soul. It described itself around the late 1990s as concerned with "achievement, commitment, health, creative living, and holistic nutrition".[6]
Under new editorship, it was "relaunched" in 2002 as the bi-monthly Body and Soul or Body & Soul. In 2004, it was bought by Martha Stewart's Omnimedia, which as of 2009[update] publishes Body+Soul (presented on its cover as "whole living | body + soul") eight times per year. In 2010, the magazine was relaunched as Whole Living.
In 2000, Robert Scheer created the website New Age Journal, which states that "We are not affiliated with any magazines printed on paper."
Personnel
David Thorne, head of owning companies from 1983 to 2004
