Former team of the National Hockey League and World Hockey Association
This article is about the first NHL team known as the Winnipeg Jets. For the current NHL team with the same name, see Winnipeg Jets. For the former Western Hockey League team, see Winnipeg Monarchs (WHL).
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On December 27, 1971, Winnipeg was granted one of the founding franchises in the WHA. The original owner was Ben Hatskin, a local figure who made his wealth in cardboard shipping containers.[1] The team took their name from the Winnipeg Jets of the Western Canada Hockey League.[2]
The Jets' first signing was Norm Beaudin (earning the player the moniker of "the Original Jet"), while the first major signing was Bobby Hull. Hull's acquisition, partially financed by the rest of the WHA's teams, gave the league instant credibility and paved the way for other NHL stars to bolt to the upstart league.
The Jets were the first North American club to seriously explore Europe as a source of hockey talent. Winnipeg's fortunes were bolstered by acquisitions such as Swedish forwards Anders Hedberg and Ulf Nilsson, who starred with Hull on the WHA's most famous and successful forward line (nicknamed "the Hot Line"), and defencemanLars-Erik Sjoberg, who would serve as the team's captain and win accolades as the WHA's best defenceman. Behind these players and other European stars such as Willy Lindstrom, Kent Nilsson, Veli-Pekka Ketola, leavened by players such as Peter Sullivan, Norm Beaudin and goaltender Joe Daley, the Jets were the most successful team in the short-lived WHA. The team made the finals in five of the WHA's seven seasons, winning the Avco World Trophy three times, including in the league's final season against Wayne Gretzky and the Edmonton Oilers.
Another notable accomplishment was the Jets' 5–3 victory over the Soviet National team on January 5, 1978.[3]
In the WHA's last season, Kent Nilsson scored 107 points, while Morris Lukowich had 65 goals, and Peter Sullivan had 46 goals and 86 points. During the Avco Cup Finals, Gary Smith gave up the last goal in WHA history to Dave Semenko in a 7–3 Jets win.[4]
The 1976, 1978 and 1979 Avco Cup winning Winnipeg Jets were inducted into the Manitoba Hockey Hall of Fame in the team category.
The NHL years (1979–1996)
By 1978–79, the vast majority of the WHA's teams had folded, but the Jets were still going strong. After the season, the Jets were absorbed into the NHL along with the Nordiques, Oilers and Hartford Whalers. Pre-merger inter-league exhibitions had shown that the 1978–79 WHA Jets were the competitive equal of most NHL teams, with the possible exceptions of the three-time defending Stanley Cup champion Montreal Canadiens and the rising New York Islanders.
However, the Jets had to pay a very high price for a berth in the more established league. They had to give up three of their top six scorers – the core of the last WHA champion – in a reclamation draft. They were also forced to draft 18th out of 21 teams. In the 1979 NHL expansion draft, they opted to protect defenceman Scott Campbell, who had shown a good deal of promise in the last WHA season. However, Campbell suffered from chronic asthma that was only exacerbated by Winnipeg's frigid weather. The asthma drove him out of the league entirely by 1982.
Upon entering the NHL, the Jets were based in the Smythe Division of the Campbell Conference. However, with a decimated roster, the Jets finished dead last in the league for their first two seasons in the NHL, including a horrendous nine-win season in 1980–81 that still ranks as the worst in Jets/Coyotes history. This stands in marked contrast to the other 1979 Avco Cup finalist, the Oilers, who went on to dominate the league during the second half of the 1980s.
Led by Hawerchuk, Steen, Babych and Carlyle, the Jets returned to respectability fairly quickly, and made the playoffs 11 times in the next 15 years. However, regular-season success did not transfer over into the playoffs. This was because after just one season in the Norris, the relocation of the Colorado Rockies to New Jersey compelled Winnipeg to return to the more competitive Smythe Division along with the Oilers and Calgary Flames – by some accounts, the two best teams in the league during the second half of the 1980s. Due to the way the playoffs were structured at the time, whenever the Jets made the playoffs, they faced the near-certainty of having to beat either the Oilers or the Flames (or both) to get to the Campbell Conference finals. At the time, the top four teams in each division made the playoffs, with the regular-season division winner playing against the fourth-place team and the regular-season runner-up playing the third-place team in the division semifinals. The division semifinals winners advanced to the division finals, and the two division final winners would meet in the conference finals.
For example, in 1984–85, they finished with the fourth-best record in the entire league (behind only Philadelphia, Edmonton and Washington). They also notched 96 points, which would remain the franchise's best as an NHL team until the 2009–10 Coyotes racked up the franchise's second 100-point season (and first as an NHL team). However, they finished second in the Smythe behind the Oilers. While they managed to dispatch the Flames (with the league's fifth-best record) in four games in the best-of-five division semifinal, they were swept by the eventual Stanley Cup champion Oilers in the division final. In fact, Winnipeg and Edmonton played each other in the playoffs six times between 1983 and 1990. The Oilers not only won every series, but also held the Jets to only four total victories. Five times (1984, 1985, 1987, 1988, and 1990), the Oilers went on to win the Stanley Cup. The Jets won only one more playoff series, in 1987 (defeating Calgary in the division semifinal before losing to Edmonton in the division final). It was not until the 1993–94 season that further expansion and re-alignment permitted the original Jets to return to the re-branded Central Division (the former Norris Division) of the Western Conference. By this time however, the Central was at least the competitive equal of the re-named Pacific Division and the strict division-based playoff bracket had been abandoned.
Demise and relocation
As the NHL expanded in the United States and free agency rules were liberalized, operating costs and salaries grew rapidly; players had the leverage to demand being paid in U.S. dollars league-wide. Until about the early 1990s, Canadian teams were able to pay their players in Canadian dollars, with the exceptions being contracts acquired in trades from U.S. teams. However, since the Canadian teams still collected most of their revenue in Canadian dollars, having to pay players in U.S. dollars proved to be a serious drain on finances given the declining value of the Canadian dollar. For most of their NHL tenure, Winnipeg was the league's second-smallest market, and was set to become the smallest market after the Quebec Nordiques moved to Denver as the Colorado Avalanche in 1995–96. Despite a loyal fan following, serious doubts were raised about whether Winnipeg could continue to support an NHL team. Additionally, their home arena, Winnipeg Arena, was over 40 years old, had no luxury suites, and numerous obstructed-view seats.
Faced with mounting losses, Jets owner Barry Shenkarow agreed to sell the team to American businessmen Steven Gluckstern and Richard Burke for $65 million.[5] They planned to move the team to the Minneapolis–Saint Paul region (which had lost the Minnesota North Stars to Dallas in 1993.[6] In response, a local consortium called the Spirit of Manitoba was assembled. While they persuaded Shenkarow to delay the proposed sale to American interests long enough that the Jets ultimately remained in Winnipeg for the 1995–96 season, it eventually became apparent that the Spirit of Manitoba consortium was far too undercapitalized to purchase the franchise and underwrite expected losses while a proposed new arena was built.[6]
Meanwhile, Gluckstern and Burke failed to reach an agreement with the City of Minneapolis to share the Target Center with the NBA's Minnesota Timberwolves. They purchased the team nevertheless, but with no suitable alternate venues in the Twin Cities area, the Jets' new owners reached an agreement with Jerry Colangelo, owner of the NBA's Phoenix Suns, to move the team to Phoenix and become the Phoenix Coyotes. The Jets managed to qualify for the playoffs in their final season in Winnipeg, and played their last game on April 28, 1996, a home playoff loss to the Detroit Red Wings by a score of 4–1. Norm Maciver scored the last goal in Jets history.[7]
The NHL ultimately returned to Winnipeg 15 years later, with the Atlanta Thrashers relocating to become the second incarnation of the Jets franchise which is owned by True North Sports & Entertainment. Prior to this, True North submitted a series of bids for the financially-troubled Coyotes in October 2009, which were taken seriously enough that the league drew up a tentative schedule with Winnipeg in place of Phoenix.[8] The NHL shelved the bid after securing a large subsidy from the Coyotes' municipal government. As True North's low-key approach was praised by NHL commissionerGary Bettman, this placed True North in a favorable position once question of the Thrashers' relocation came up.[9]
The new Jets, despite reclaiming the name and subsequently the original franchise's logos, retained the Thrashers franchise records rather than the records of the original Jets.
Dean Kennedy played with the Jets from 1991 to 1994
During their history, the Jets retired two numbers: Bobby Hull's #9 and Thomas Steen's #25. The Coyotes have continued to honor those numbers, and hang their banners in the Jets' old blue-red-white colour scheme. Dale Hawerchuk's No. 10 was added in 2006, in the Coyotes' current sand-red-black scheme. Another tradition that was retained when the franchise moved to Phoenix was the "whiteout", in which fans wore all white to home playoff games.
Shane Doan, drafted seventh overall by the Jets in the 1995 NHL entry draft prior to their last season in Winnipeg, and who played his rookie season in Winnipeg, was the last original Jet to still be active in the NHL (and to still be with the franchise) upon his retirement in 2017. The only other former original Jet playing professionally by that time was Deron Quint, who played in the German DEL in Germany until 2017.
The current Winnipeg Jets have acknowledged the original Jets' history on a number of occasions. The original franchise's division and Avco Cup championships currently hang atop the rafters of Canada Life Centre, as are the honoured numbers of the original Jets who were inducted into the current Jets' Hall of Fame. They have also worn throwback uniforms of the original Jets on a few occasions, and brought back the Whiteout tradition in the Stanley Cup playoffs. The new franchise acquired the trademarks to the name and logo of the original Jets from the NHL when it moved to Winnipeg – at the time, the league directly owned the Coyotes and thus controlled the Jets' trademarks. However, the franchise's records still belong to the Coyotes.
In April 2024, after years of instability, the Coyotes suspended operations, with their assets (including players and hockey operations staff) being transferred to the new Utah Hockey Club. Unlike the Thrashers' relocation to Winnipeg (which saw all records transferred), the Coyotes entered inactivity, with their intellectual property remaining in Phoenix. Coyotes owner Alex Meruelo was granted a five-year window to construct a new arena in the Phoenix area, upon which automatic expansion would have been triggered to "re-activate" the Coyotes.[10] However, in late June, Meruelo opted to discontinue his efforts to build an arena and re-activate the team, ceding the Coyotes intellectual property back to the NHL, and leaving the fate of the Jets/Coyotes records uncertain.[11]
Uniforms
The Jets debuted in the WHA wearing blue and white uniforms with red trim. White uniforms featured a blue shoulder yoke, blue numbers and blue-white-red-white-blue waist, sock and sleeve stripes. The blue uniforms were the inverse of their white counterparts minus the contrasting yoke and used red numbers. In the franchise's first season, the uniforms featured the futuristic "Jets" wordmark in front along with red or white player nameplates. Starting in 1974, the Jets donned their "classic" look, ditching the contrast-colour nameplates and unveiling their famous roundel logo. In 1977 the Jets added a white shoulder yoke on the blue uniform, and the following season, switched from red to blue pants.
Upon moving to the NHL in 1979, the Jets unveiled new uniforms. Then-general manager John Ferguson Sr. had been derided for changing the classic New York Rangers uniforms during the late 1970s, so he brought most elements of that design to the Jets. Both uniforms featured a thick shoulder stripe that extended through the sleeves, along with another thick stripe on the waist. In addition, the blue uniforms now featured white numbers with red trim and a white inverse of the team's logo in front. In 1987, the Jets added a "Goals for Kids" patch which remained a prominent figure on the uniforms until the relocation.
In 1990, the Jets unveiled their final uniform design, featuring the updated crest in front and contrasting sleeve and waist stripes. They also switched back to red pants.
The current incarnation of the Winnipeg Jets employs a different uniform design and logo, although they occasionally use the "old" Jets uniform as an alternate jersey. For the 2021 season, a "Reverse Retro" jersey was introduced in collaboration with Adidas. The jersey was designed to emulate the original Jets' 1979–90 look but used colors of the current Jets.[12] Before the 2021–22 season, the blue WHA-era uniform the modern-day Jets wore in the 2019 Heritage Classic became the team's third jersey.[13] A second "Reverse Retro" jersey, this time a recoloured version of the 1990–96 Jets white uniform, was released in the 2022–23 season.[14]
Winnipeg White Out
The Winnipeg White Out is a hockey tradition that dates back to 1987 when fans were asked to wear white clothing to home playoff games, creating a very intimidating effect and atmosphere. It was created as a response to the "C of Red" created by fans of the Calgary Flames, whom the home-town Jets were facing in the first round of the 1987 Stanley Cup playoffs.[15] The Jets eliminated the Flames in six games, and fans wore white for every home playoff game thereafter. Fans dubbed it the "White Out" which is a prairie term for a winter snow storm. Marketing for the team during the playoff referred to the "charge of the white brigade." In later years, marketing referred to the White Out as "White Noise."
Fans of the AHL franchise Manitoba Moose also continued this tradition when the team briefly relocated to St. John's, Newfoundland, as the St. John's IceCaps, as did fans of the "IceCap's White Out"[16] and "Coyotes White Out",[17] respectively. When the Thrashers moved to Winnipeg as the second incarnation of the Jets, they brought back the White Out tradition for all playoff appearances for the Jets.
Season-by-season record
Note: GP = Games played, W = Wins, L = Losses, T = Ties, Pts = Points, GF = Goals for, GA = Goals against, PIM = Penalties minutes
The original Winnipeg Jets retired two numbers in their history. When the Jets relocated to Arizona, the banners of these players also made the move, and these numbers originally remain retired with the Arizona Coyotes, in Jets' colors. Beginning with the 2014–15 season, those numbers were unretired and brought back to circulation; they were still inducted as part of the Arizona Coyotes Ring of Honor. After the move to Arizona, number 10 was inducted in honor of Dale Hawerchuk, number 7 was inducted for Keith Tkachuk, and number 27 was inducted for Teppo Numminen. Shane Doan's number 19 was the only number officially retired by the Coyotes.
1 Bobby Hull's number was temporarily unretired by the successor Coyotes franchise for Bobby's son Brett in the 2005–06 season before his son Brett retired five games into that season.
^Wyshynski, Greg (April 15, 2024). "Everything we know about the Arizona Coyotes moving to Utah - How is the transaction going to work?". ESPN.com. Retrieved April 15, 2024. It's expected that the final transaction will include a clause that allows Meruelo to "reactivate" the franchise as an expansion team -- paying what's expected to be a $1 billion expansion fee if that happens -- between now and 2029 if his arena project is completed. All of the team's intellectual property -- including those iconic Kachina jerseys -- would remain with Meruelo. It's an agreement that evokes the deal made with the city of Cleveland when the Browns moved to Baltimore in 1995.
