The film's setting is a town in Oaxaca during the festival of its patron saint, for which the church appoints a layman as mayordomo or steward, an honor that in effect is gained by being able to organize and cover the high costs of most of the saint's local festivities. The post is however very coveted by the locals as it is socially prestigious.
Ánimas Trujano (Mifune, dubbed by Narciso Busquets) is a drunken, irresponsible peasant who abuses his children and does nothing while his long-suffering wife supports the family. Obsessed with earning the respect which is denied to him by his peers as a result of his behavior, Trujano aims to be mayordomo in the annual festival and begins to do everything he can to get the needed money. After his eldest daughter is impregnated out of wedlock by the son of the local land baron (played by Eduardo Fajardo), Trujano sells the baby to the land baron in exchange for a small fortune that makes him eligible to be appointed mayordomo.
Meanwhile, Trujano's wife (Columba Domínguez) encounters trouble when it is revealed that her husband has been seeing a local woman of dubious morals (Flor Silvestre).
