to become an international product design program, providing a creative study environment in order to keep relevant with the changing needs of global industry and society. 

1. to prepare future creative leaders in the area of product design through innovation combed with commercial feasibility. 

2. provide graduates with entrepreneurial skills and professionalism toward the global workplace. 

3. develop local resources to improve the life quality of indonesians and the international community. 

the objectives of the fashion design program are:

1. to provide graduates with contextual knowledge and technical skills in order to formulate fashion design solutions responsive to industry.

2. to equip graduates with skills to utilize ict applications and services required in the global fashion industry.

3. to equip graduates with effective communication skills.

4. to provide graduates with entrepreneurship skills and professional ethics to become socially aware and responsible fashion professionals. 

5. to enhance graduates' capability in generating creative and innovative ideas within the fashion industry.