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乔氏超市

喬氏超市（英語：Trader Joe's），当地华人又称为缺德舅，是一家总部在美国加利福尼亚州蒙罗维亚的美国本土连锁杂货店。喬氏超市在1979年被奥乐齐超市连锁集团的持有人西奥·阿尔布雷希特[1]收购，2010年西奥·阿尔布雷希特去世后由其家族后代持有。[2]截至2015年，它已经成为美国“新鲜模式”杂货店的竞争对手。[3][4]截至到2019年11月，乔氏超市在全美42个州和华盛顿特区总共拥有503家门店[5]

历史

位于马萨诸塞州哈德利的一家商店，摄于2007年

这家商店以创始人乔·哥伦布（Joe Coulombe）的名字命名。创始于1958年，当时是洛杉矶地区的一家连锁便利店。[6]最初的普伦多市场和7-11是如此的相似，以至于哥伦布认为和7-11的竞争将是灾难性的。[7]

哥伦布在加勒比海度假时产生了乔氏超市的玻里尼西亞主题的想法。[8]20世纪50年代以及60年代的提基文化（英语：Tiki culture）风潮在文化记忆中依然鲜活，Trader Vic's（英语：Trader Vic's）在全球拥有25家分店，处于鼎盛时期。他注意到，美国人外出旅行的次数越来越多，他们带回家的食物和葡萄酒的味道在当时的超市里很难得到满足。 据《商业周刊》报道，乔氏超市在1990年至2001年间的门店数量增加了五倍，利润增加了10倍。[2]据《超市新闻》(Supermarket News)估计，乔氏超市2015年的销售额为130亿美元，并排在“2016年SN最大75家零售商”的第21位。[9]在早期的2008年2月，《商业周刊》报道称，该公司每平方英尺的销售额是美国所有杂货商中最高的。两年半后的2016年，《财富》(Fortune)估计每平方英尺的商品销售额为1750美元，是全食超市（Whole Foods)销售额的两倍多。[10]一年以后，2009年5月的《消费者报告》将乔氏超市评为美国第二大连锁超市[11]一个月后，2009年6月，MSN财经又发布了第三次年度客户服务名人堂调查结果。乔氏超市的客户服务排名第二。[12]尽管Ethisphere杂志将乔氏超市列为2008年至2010年美国最具道德操守的公司之一，但是却未能在2011年上榜。[13][14][15]2014年，《消费者报告》再次将乔氏超市评为得分最高的连锁超市。[16]2016年2月，由于客户的反馈，乔氏超市宣布他们的目标是“到2020年，他们在西部各州（加利福尼亚州、俄勒冈州、华盛顿州、亚利桑那州、新墨西哥州、科罗拉多州）销售的所有鸡蛋都来自无笼供应商，到2025年，在全国销售的所有鸡蛋都需要来自无笼供应商。”[17]

位置

乔氏超市由其所在的位置而出名。

截至2019年10月8日，乔氏超市在美国拥有504家门店，并定期增加门店。[18]2017年，乔氏超市在全国开设了14家新店。[19]大多数店面的平均面积在1万至1.5万平方英尺(1400平方米)之间。加州拥有最多的乔氏超市商店，数量为183家。

产品

一家普通的杂货店可能有5万件商品，而乔氏超市却有大约4000件商品，其中80%都是自己的品牌。[10]乔氏超市自称是“你附近的杂货店”。产品包括美食、有机食品、素食食品、特殊冷冻食品、进口食品、国产和进口葡萄酒和啤酒(当地法律允许)、“替代”食品，以及面包、谷物、鸡蛋、奶制品、咖啡和农产品等主食。这家公司的香蕉每只卖19美分，而不是一磅。非食品项目包括个人卫生用品、家用清洁剂、维生素、宠物食品、植物和鲜花。

该公司的许多产品都是出于环保考虑的。[20]2007年10月，出于客户的担忧，乔氏超市开始逐步停止从中国进口食品，2008年2月，乔氏超市停止从中国进口单一成分产品。[21]从2012年到2013年，乔氏超市的排名从绿色和平组织的CATO(运走海洋)的第15位上升到第3位，他们从货架上撤下了6种不可持续的鱼类，并参与保护[22]

与大型连锁超市相比，乔氏超市更多地根据顾客的反应停止销售单个产品，以腾出空间放置新产品。[23]有些产品是美国某些地区(如中西部、东海岸)的独家产品，这取决于是否可获得性和受欢迎程度。

参见

参考文献

  1. ^ Theo Albrecht: One of the two brothers behind the Aldi supermarket empire. The Independent (London). 2010-08-14 [2014-04-02]. （原始内容存档于2014-04-07）. 
  2. ^ 2.0 2.1 Armstrong, Larry. Trader Joe's: The Trendy American Cousin. BusinessWeek and www.traderjoes.com. 2004-04-26 [2009-11-27]. （原始内容存档于2015-09-05）.  引用错误：带有name属性“BusinessWeek2004”的<ref>标签用不同内容定义了多次
  3. ^ Lutz, Ashley. How Trader Joe's Sells Twice As Much As Whole Foods. Business Insider. 2014-10-07 [2015-06-28]. （原始内容存档于2015-06-30）. 
  4. ^ Whole Foods Is Slowly Killing Traditional Supermarkets. [2016-09-22]. （原始内容存档于2016-09-20）. 
  5. ^ Where in the dickens you can find a Trader Joe's? (PDF). Trader Joe's. [2016-06-06]. （原始内容 (PDF)存档于2016-05-28）. 
  6. ^ Gardetta, Dave. Enchanted Aisles. Los Angeles. September 2011 [2011-10-15]. （原始内容存档于2011-10-17）. 
  7. ^ "For Trader Joe's, a New York Taste Test" （页面存档备份，存于互联网档案馆）, The New York Times, March 8, 2006.
  8. ^ Trader Joe's targets 'educated' buyer. Seattle Post-Intelligencer. Associated Press. 2003-08-30. 
  9. ^ SN's Top 75 Retailers for 2016. Supermarket News. 2017-01-01 [2017-01-22].  参数|magazine=与模板{{cite journal}}不匹配（建议改用{{cite magazine}}或|journal=） (帮助)[永久失效連結]
  10. ^ 10.0 10.1 Kowitt, Beth. Inside the secret world of Trader Joe's. Fortune. CNN.com. 2010-08-23 [2010-08-23]. （原始内容存档于2014-08-16）.  引用错误：带有name属性“fort2010”的<ref>标签用不同内容定义了多次
  11. ^ Kroll, Kathie. Consumer Reports ranks top supermarkets. Cleveland.com. 2009-04-06 [2010-02-13]. （原始内容存档于2010-02-17）. 
  12. ^ "10 Companies that treat you right" （页面存档备份，存于互联网档案馆）, MSN Money, June 10, 2009.
  13. ^ 2008 World's Most Ethical Companies. Ethisphere. 2008 [2010-02-13]. （原始内容存档于2010-01-11）. 
  14. ^ 2009 World's Most Ethical Companies. Ethisphere Magazine. April 2009 [2010-02-13]. （原始内容存档于2010-01-10）. 
  15. ^ 2010 World's Most Ethical Companies. Ethisphere Magazine. April 2010 [2010-04-26]. （原始内容存档于2010-04-19）. 
  16. ^ Wegmans, Trader Joe’s, Publix, Costco & Sprouts Top Consumer Reports Supermarket Ratings. Consumer Reports. 2014-03-26 [2014-04-05]. （原始内容存档于2014-04-07）. 
  17. ^ Announcements | Trader Joe's. Traderjoes.com. 2016-02-12 [2017-01-22]. （原始内容存档于2016-12-06）. 
  18. ^ Trader Joe’s Store Locations – An Analysis. ScrapeHero. [2019-10-29]. （原始内容存档于2019-10-29） （英语）. 
  19. ^ Trader Joe’s Opens Fewer-Than-Average Stores in 2017. Progressive Grocer. [2018-09-11]. （原始内容存档于2018-09-11） （英语）. 
  20. ^ The American Way of Aldi （页面存档备份，存于互联网档案馆）, Deutsche Welle, January 16, 2004.
  21. ^ Hirsch, Jerry. Trader Joe's halting some Chinese imports. Los Angeles Times. 2008-02-12 [2009-12-02]. （原始内容存档于2009-10-22）. 
  22. ^ Carting Away the Oceans 7 (PDF). [2013-11-02]. （原始内容存档 (PDF)于2013-10-21）. 
  23. ^ Why does TJ's frequently discontinue products?. Trader Joe's. [2010-01-15]. （原始内容存档于2010-01-22）. 

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