On 25 October 2022, it was announced that Seven would be launching a new channel, 7Bravo, on 15 January 2023, featuring content from NBCUniversal, timing with the announcement of the wind-down of Foxtel's domestic version of E! on 31 January 2023 at the end of their NBCU output deal.[3] On 30 November 2022, a blank channel appeared on the Seven multiplex. It remained a dark screen until 14 December, when it carried a still with the channel's logo for a month. A lead-up video loop aired on 14 January, promoting the channel's launch the next day, which began with a marathon of the latest season of Million Dollar Listing New York.[4]
Programming
Programs aired on 7Bravo are mix of programs from NBCUniversal's channels including E!, Oxygen, NBC, and Bravo, many making their domestic Australian terrestrial premieres; many have been already available through streaming services or on pay-TV services like Foxtel.[4]
Programs making their free-to-air debut include Dinner Date, Top Chef and Killer Couples, with Saturday Night Live returning to free-to-air for the first time in many years after decades on Foxtel.[4]
7Bravo began transmission on 15 January 2023 and contains all programming from NBCUniversal's channels, which included the branding associated with NBCUniversal's own Bravo network. Upon its inception, the logo adopted the standard logo of the Seven Network, with the red 7 ribbon now turquoise, accompanying the "bravo" speech bubble branding.
In April 2024, Seven updated the channel's logo, to reflect the Bravo network refresh which coincided with a rebrand worldwide. Instead of the solid turquoise colour, it featured a lilac-blue gradient.
