Kylie Cox (born 1998 or 1999),[4][1] known online as Sketch or TheSketchReal, is an American Twitchstreamer and YouTuber. He is well known for his catchphrase, "What's up, brother?", which went viral and became a trend on the short-form video platform TikTok.[4]
Early life
Cox was born around 1998 to 1999 in Dallas, Texas.[4][1]
In May 2024, Cox participated in the AT&T Annihilator Cup, a livestreamed gaming tournament hosted by AT&T.[14][15] In June 2024, Cox appeared alongside other streamers in the official trailer for Fortnite Reload, a new game mode for Fortnite.[16]
"What's up, brother?" was Cox's catchphrase, first seen during a FaceTime call with fellow Twitch streamer and friend, Nicholas Stewart, known as Jynxzi. Stewart called him during a stream, to which Cox replied by saying the line with his index finger pointing up.[19]
Cox went viral on TikTok after a trend in which women say Cox's catchphrase, "What's up, brother?" to their boyfriends, along with pointing their index finger up to see if they recognized it. The men would either be confused, or respond in Cox's voice, "What's up, brother!"[5][4] or wave their arms and say "Tuesday, Tuesday."[5][20]
On July 7, 2024, a YouTuber named Pocketbook posted a 17-minute video titled "The Real Sketch: The Untold Story of Jamie Mar". In the video, Pocketbook claimed that before Cox's streaming career took off, he used to post OnlyFans content under the "Jamie Mar" username. The video soon went viral across social media, as the content that Cox participated in features gay pornography, sparking homophobic and anti-sex work comments and backlash from a number of individuals.[21][22][23][24] On July 8, 2024, Cox went live on his Twitch channel and confirmed the rumors surrounding his former career path, stating he was going through a rough patch during that time in his life. Cox further explained that the videos were from two years ago, described himself as a "changed" person, and said he was dealing with addiction during that period of his life.[21][25] Throughout the stream, Cox made multiple jokes in light of the situation, such as stating that he "did not have sexual relations with that man... I'm just kidding, I did, possibly," referencing a Bill Clinton quote during the Clinton–Lewinsky scandal.[23] Multiple other social media personalities and athletes publicly expressed their support towards Cox afterwards.[26]
Philanthropy
On June 2, 2024, Cox played as a goalkeeper in a soccer charity match held by British YouTube group Beta Squad and American YouTube group AMP at Selhurst Park, London, England. The event raised money for The Water Project. The match ended in a 6-6 draw after a pitch invasion forced the game to be called off.[27]
