"One More Time" is a song recorded by South Korean girl group Twice. It is the group's first Japanese maxi single, featuring three other tracks. It was released on October 18, 2017, by Warner Music Japan.
The single achieved both the biggest first-day and first-week sales of any South Korean girl group release in Japan. With over 250,000 unit sales, it is the first Japanese single by a K-pop girl group to earn a Platinum certification by the Recording Industry Association of Japan (RIAJ).
Release and promotion
On September 15, 2017, Twice announced the release of their first Japanese single titled "One More Time", along with several teaser images for the new track. The group had previously teased the single in August through a promotional video titled #Twice Spot Movie with the caption "One More Time…?" at the end of the video.[2][3] The song was first revealed on Tokyo FM's School of Lock! [ja] on October 5.[4]
The CD single was released in four different versions: Standard Edition, Fanclub Edition (Halloween Version), First Press Limited Edition A (CD and DVD that contains the song's music video and its movie making) and First Press Limited Edition B (CD and DVD that contains music video dance version and jacket shooting making movie).[10][11][12] On February 7, 2018, "One More Time" and "Luv Me" were digitally released on various South Korean music sites, along with the release of "Candy Pop".[13]
"One More Time" was composed by Na.Zu.Na, Yu-ki Kokubo and Yhanael, with lyrics written by Natsumi Watanabe and Yhanael.[14][15] Caitlin Kelley, writing for Billboard, said the song "enlists some '90s electronica vibes that deviate from the EDM that's been taking over K-pop lately, with a combination of the blaring synths and loud bass that sounds like Sleigh Bells-meets-Eurodance".[16]
Music video
The music video teasers were released on September 25 and 29, 2017. Ahead of the single's official release, the full music video was uploaded online on October 6.[17] It features Twice dressed in bright colors as the members are seen performing a variety of sports activities: Nayeon and Jihyo have a tennis match scene reminiscent of the anime The Prince of Tennis. Chaeyoung and Dahyun have a boxing face off refereed by Jeongyeon with Sana as the ring girl. Momo, Mina and Tzuyu are rhythmic gymnasts performing with hoop, ball and ribbon, respectively.[3][16]
Commercial performance
Prior to dropping the CD single, "One More Time" entered the Billboard Japan Hot 100 at number 57 and spent four weeks on the chart until it reached the top spot, one week after its official release.[18][19][20] The song also debuted at number 15 on Billboard charts' World Digital Song Sales, then rose into the Top 10 at number 8 the following week.[21]
The CD single debuted atop the daily ranking of Oricon Singles Chart with 94,957 units sold, setting a new first-day sales record for South Korean girl groups.[22][23][24] The record was previously held by Girls' Generation's debut Japanese album, Girls' Generation (2011), which sold 74,000 copies on its release day.[25][26] On its second day, "One More Time" became the fastest-selling K-pop girl group release in Japan based on first week figures.[27][28] The previous record holder was Kara's "Jet Coaster Love" (2011), which sold 122,820 copies during its first week.[29]
It was reported that almost 300,000 copies of "One More Time" were shipped out in pre-orders, while Billboard Japan recorded 150,425 unit sales from October 16–18, 2017 only.[30][31][32] It also became the first Japanese single by a South Korean girl group to receive a Platinum certification from the Recording Industry Association of Japan, making Twice the first South Korean girl group to earn a platinum certification in Japan for both a single and an album in the same year.[33] 329,400 copies were shipped as of February 23, 2018.[34]
^"TWICE、"TTポーズ"の次は…？新ポーズも流行の予感" [What's next for Twice after 'TT pose'? I have a feeling that the new pose will become popular]. Modelpress (in Japanese). October 17, 2017. Archived from the original on October 17, 2017. Retrieved October 17, 2017.
^"TWICE メンバーの素顔に迫る！ 日本のラジオ初登場" [Get to know the real faces of Twice members! First appearance on Japanese radio]. Billboard Japan (in Japanese). October 19, 2017. Archived from the original on October 19, 2017. Retrieved October 19, 2017.
^Jeong, Da-hoon (October 21, 2017). "트와이스, 블랙아이드필승&전군 합작 타이틀곡 '라이키'로 컴백". Seoul Economic Daily (in Korean). Archived from the original on June 13, 2021. Retrieved October 20, 2024.
