KRSA-FM began broadcasting on October 22, 1965, after a construction permit was issued in July 1964. It broadcast a mix of country music and local sports telecasts and was owned alongside KRSA (1570 AM).[2][3] The AM and FM stations were sold to the Mount Toro Broadcasting Corporation, owned by David Rodgers, in 1972.[4] On October 13, 1973, the station changed its call sign to KWYT.[5]
The Penmont Broadcasting Corporation acquired KWYT-FM in 1977. Community Pacific Broadcasting Corporation acquired it and Salinas AM station KTOM, plus an AM-FM combo in Modesto, in 1982.[6] The new owners switched the FM station from beautiful music back to country on March 1, 1984, and changed the call sign to KTOM-FM to match the AM outlet.[7]
On September 12, 2003, under iHeartMedia predecessor Clear Channel Communications, the company moved KTOM's country music programming to 92.7 MHz to make way for a new Spanish-language classic hits station known as La Preciosa on the 100.7 frequency.[8]
^"Changing Hands". Broadcasting. October 18, 1982. p. 57. ProQuest962737959.
^"Change planned at KWYT-FM". The Californian. Salinas, California. February 1, 1984. p. 14. Retrieved January 27, 2024 – via Newspapers.com.
^Gaylord, Brian (September 12, 2003). "New Spanish station debuts". The Californian. Salinas, California. p. 1C. Retrieved January 27, 2024 – via Newspapers.com.
