The station signed on the air in March 1967; 57 years ago (1967-03). The original call sign was WREC-FM and it mostly simulcast co-owned WREC 600 AM.[4] In December 1975, the station went to an automatedcountry music format with the call letters WZXR. On September 25, 1977, the station switched to AOR (album oriented rock). Except for a brief flirtation with Top 40 in 1985 and 1986, the station played some form of rock until 2023.
Known as "Rock 103", WEGR had been consistently programmed with a classic rock format for more than 40 years. Its mascot was a walrus, which saw numerous incarnations. For a brief period, the station was promoted as "The Eagle", in an attempt to create a brand from the call sign.
For many years, WEGR's studio was located at historic 203 Beale Street. It was moved in 2003 to a facility shared by other area iHeartMedia broadcast stations.
On May 3, 2023, at 5PM, WEGR swapped frequencies with sister station KWNW, becoming the new home of "Kiss FM", marking the end of rock on 102.7 after nearly 50 years. The swap was made due to the pending demise of WMC-FM. The first song on "Kiss FM" after the swap was "Can't Stop the Feeling" by Justin Timberlake.[5]
