The station signed on the air on June 2, 1989; 35 years ago (1989-06-02).[5] From its start, it was an AC station, but at first it played soft adult contemporary music. It was owned by local business people.
In 1997, it was bought by Majac of Michigan, Inc.[6] Majac kept the AC format. In 2000, it was acquired by Clear Channel Communications, which also left its AC format in place.[7] Clear Channel in 2014 became iHeartMedia, the current owner.