The station was issued a construction permit in May 1931 and went on the air as WBHS on April 22, 1932, at 1200 AM as the first radio station in Huntsville.[8] It was a service of The Hutchens Company, a hardware firm. The call sign stood for "World's Best Hardware Store." The studios were in the Russel Erskine Hotel downtown. WBHS later moved to a building on Governor’s Drive.
During the Great Depression the station ran into financial problems and went off the air in 1935. The FCC reassigned the frequency and the new station returned to the air on May 23, 1937, as WBHP.[9]
WBHP had been through several owners until its acquisition by iHeartMedia, Inc. (formally Clear Channel Communications), its current licensee. The current call letters stem from longtime previous owner Wilton "Buster" Harvey Pollard.[2]
In 1941, due to the AM bang being expanded, WBHP moved from 1200 AM to its present-day 1230 AM frequency.
From its early days until the November 1997 switch to an all-news format, WBHP broadcast country music.[10][11] In the 1960s the country music station put its format aside for one hour each Sunday afternoon to air classical music. The program was called “The German Hour” and catered to Wernher von Braun’s German rocket scientists and their families. More than 1500 German scientists, engineers and technicians were brought to Huntsville to work on developing rockets as part of Operation Paperclip.
In 2018, WBHP launched an FM translator on 102.5 to simulcast the station.
On October 3, 2024, a delivery truck clipped a guy wire and toppled the transmission tower at 2101 Governors Drive, taking the AM signal off the air.
As a country music-formatted station, WBHP on-air personality Dana Webb was nominated for and won a Country Music Association Award as "Small Market Broadcast Personality of the Year" in 1986.[13]
^"Dobbs, Lowery now on WBHP". The Huntsville Times. May 19, 2007. p. 2B. Dobbs, the former WAAY-TV Channel 31 meteorologist, and radio and TV veteran Lowery are talk show hosts on WBHP-AM 1230 weekdays from 6 to 9 a.m.
^"Football Affiliates". The Auburn University Official Athletic Site. Retrieved December 4, 2008.
^"Basketball Affiliates". The Auburn University Official Athletic Site. Retrieved December 4, 2008.